About Me

I am a seasoned business consultant who has worked in ecommerce, sales and marketing for over a decade. Using my network and experience I have helped multiple ecommerce businesses hit seven figure annual revenues.

I have manufactured and sourced products from China, set up outsource logistics, negotiated global shipping deals, managed PPC, Amazon, Ebay, and groupbuy channels.

Whilst the principles of ecommerce management apply across all platforms, I have extensive experience working across shopify, bigcommerce and magento.

Product Expertise


How can I help?

I can help you identify where the most important wins are to improve current revenue, and also help build a longer term strategy that ensures sustainable revenue growth for your business. Most importantly I will help you get results in a way that provides goodwill and value to your customers, and is in line with core values and method of doing business.

Let’s chat about your business!

I use my expertise to add value, understand your operation and find cost effective ways to drive traffic and increase revenue.



Are you shipping from China? I can help set up 3PL and fast “local look” shipping from China to the rest of the world with origin of shipment undisclosed.

Shipping from Australia to the USA? I have helped companies reduce their express shipping rates from Australia by over 50%.

Email Marketing & Segmentation Strategies

Ecommerce websites that have an established email marketing program typically attribute 45-55% of their revenue to email marketing. We’ll work out cost-effective strategies to engage your customers via email.

Customer Acquisition & Retention

Social? Adwords? Brand Ambassadors? We’ll look at the best options to grow your customer base and nurture it.

Conversion Optimization

We’ll discover smart strategies to convert your visitors into customers.

Cart Abandonment

Around 68% of all online shopping carts are abandoned. We’ll look at strategies to reduce cart abandonment and increase conversions.


“Paul looks at the big picture to see how he can build the most effective relationships. He thought carefully about how he prospected, who and how he spoke to the right people and then how he payed attention to the important details to design the optimal deal. This placed him as not only a top performer in the company but also someone who could build amazing innovative, long term relationships with clients and partners. Also a great guy to have a beer with.”

Dean McEvoyCEO & Co-Founder at TechSydney

“I’ve been fortunate to have the opportunity to work with Paul on a number of business projects over the past 5 years, both as a colleague and a consultant.

Paul has a true passion and expertise for business development, and a proven track record in consistently creating and delivering highly effective and targeted solutions which result in significant return on investment for his clients.

Paul’s incredible thirst for knowledge and immersion in industry trends and insights adds a unique value to his tailored client campaigns. He is dedicated, extremely personable and operates with a high level of integrity that sets him apart as a real industry leader.

It has been a pleasure working with Paul, and I would recommend him highly”

Raffael FernandesAccenture

Paul’s approach to execute deals and promotions was exciting and the results on target. It was a pleasure working together.

Antonio MercuriSarroff Designs

Paul took my ecommerce business from $500 to $50,000 per month, his knew what was missing, identified where the growth areas were and nailed them. He also shaved 50% off my shipping bill which was a massive win for us, cannot recommend him enough.

Matt V.Carbon Coco


P: 0422595617

E: Paul@mitchcommerce.com


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